When talking with an artist who’s on the brink of marketing her
work, the fear of rejection often plays a significant role in her
approach. This can be as obvious as, “What
if no one likes it?!?” or as insidious as,”I’m not good
enough. My work isn’t ready yet.” These
sentiments may be muttered to a trusted friend or simply held in the heart of
the artist who’s longing to share her work with the world.
Rejection is one of the
not-so-thrilling-parts of being an artist.
It’s become a routine part of my career, and I expect that it will
remain my companion through all stages of artistic development. Rejection proves that I’m still stretching
and taking risks with my work. That’s a
good thing. And while I don’t look
forward to it, I have learned to deal with it.
As artists, it’s not something that we talk about often, and perhaps
that does a disservice to those who are following similar paths.
This week I received a rejection phone call from a gallery
whose board chose not to represent my work.
Their reason? My collection is
too edgy for the conservative population who shops there. What process did I go through when I heard
this news?
In the
moment, I absorbed all that the caller was telling me. While I don’t take every word to heart, I do
try to listen for constructive criticism that can guide my approach toward
galleries in the future.
I resist
the urge to defend my work. This one
can be overwhelming for me! For whatever
reason, they’ve made their decision. Nothing
I say is going to change it, and ultimately I wouldn’t want it to do so. I try to remember that they’re not rejecting
me personally. They just don’t think
that my work would be a good fit for their gallery. My work deserves better than that.
I thank
the gallery for the opportunity. Yes. It’s a little like saying “It’s an honor to be
nominated.” The art community is a small
one, and I want to keep the door open in the future.
I take a
good hard look at my work and my presentation. Did I put my best foot forward
artistically? Was my work presented
professionally? Were my marketing
materials of high quality? Did I follow
the gallery’s specific submission instructions?
If I see room for improvement in any of these areas, I work on it. If the answer to all of these is affirmative,
I let it go and move forward.
I accentuate the positive. Other
opportunities are waiting! I now have a
full set of inventory that’s ready for a show, my online stores, or submission
to another gallery.
In the interest of full disclosure, this type of rejection still
stings. It can cause you to question your
abilities. And it might even cause you
to consider the validity of your dreams.
Don’t give in to it! This is a growing pain. You’re not alone in what
you’re feeling, and I promise that it diminishes with time. The sweet success of your next acceptance
will be cause for celebration and proof that all of your efforts have been well
placed.